Crowdyvest

One of the influences I had working on this apart from research was what I would also like to see as a user. Having been in customer relationship management, seeing and solving problems from a first-hand point of view helped to frame the narrative for a brand can be trusted with user‘s finances.
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The web landing pages give insight to the brand essence, showing the core pillars and the key drivers, the mission and vision so users can see the big picture of a long profitable relationship.
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On one hand, the on-boarding screens provide a preview into what to look forward to when a user signs up, snippets that summarise the functions and services a user would enjoy as well as added benefits. On the other hand, in-app, I provide more details of aforementioned services and benefits, explaining them as I go along, anticipating user needs with options and guiding with simple navigation messaging on every modal and in every section on the journey, ultimately, to boost retention and drive word-of-mouth marketing.

Additionally, I drafted the FAQs step by step in real time during my product testing. This enabled me to apply myself to all possible scenarios for first-time and existing users in need of information on how to use the platform.